2018 FIFA World Cup Host City Poster - Nizhny Novgorod
The vivid colours of red and orange represent passion, movement and expression in Russian culture. The athlete’s body in this poster is created with a traditional Russian design technique called Khokhloma. This folk-handicraft style is well known and well loved throughout Russia and abroad, and provides a sense of flowing movement and energy to the athlete. Nizhny Novgorod’s beautiful 16th century Kremlin, which sits on a hill in the city centre at the confluence of the Oka and the Volga Rivers is silhouetted in the background.